This project is a redesign of Ithaca's Annual Apple Harvest Festival webpage to make it more user friendly for its designated audience. The event is a celebration of the fall apple harvest in Ithaca, and attendees include almost all of the small businesses, vendors, and performers in the area.
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The redesigned page's target audience is local parents of K-12 students in Ithaca. For the purposes of this project, narrowing down our audience helps us identify overlooked pain points and user needs.
<aside> 💡 Parents visiting the festival might be more interested in child-friendly activities and performances.
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To start with, I drafted a list of questions to pinpoint my target audience’s specific needs and motivations.