LastCall is a product designed to reduce food waste and support local communities. Jump right into the interactive demo in the link below, or read more about my design process in this case study.

→ View Interactive Prototype

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  1. Overview
  2. Explore
  3. Ideate
  4. Design
  5. Test
  6. Review

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Overview

Problem

There are many food-saving apps emerging for businesses to sell food nearing expiration, and for their customers to save money on buying food.

Too Good To Go, a Danish startup, is the biggest player in this niche. But it’s currently only available in large cities across North America and Europe.

Competitors have tried to tackle the same problem, but there are so few partners available in smaller communities, that users have no incentive to join.

<aside> 💡 Since TGTG is already an established startup catering to larger cities, drastically changing their UX would be incompatible with their current customer base and marketing strategy.

</aside>

Solution

LastCall is a food waste prevention app designed for smaller communities.

I also include some potential strategies on incrementally rolling out the platform, and UX changes to make as the platform scales up.

My role

I am the sole contributor.

Users and audience