Royal Rugs NYC Website Design

A complete website design and development project for Royal Rugs NYC, a high-end rug retailer specializing in luxury and custom rugs. The goal was to create an elegant, user-friendly digital presence that reflects the brand’s craftsmanship and heritage while making it easy for customers to browse collections and connect with the business.

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Project Scope

Client: Royal Rugs NYC

Role: Web Designer & Developer

Tools Used: Squarespace, Custom Code

Timeline: 6 months

Website: royalrugs.nyc

Objectives

• Establish a visually cohesive online presence that aligns with the brand’s luxury aesthetic.

• Develop an intuitive navigation system for customers to explore collections seamlessly.

• Optimize site performance for desktop and mobile browsing.

• Enhance customer engagement with clear call-to-actions for inquiries and consultations.

Design & Development

Visual Identity & Branding

• Elegant typography and a sophisticated color palette to convey a premium feel.

• High-resolution imagery showcasing rug textures and intricate designs.

• Balanced whitespace to ensure a clean, modern layout.

User Experience (UX) & Navigation