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Case Studies
Visual Design
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Food-saving apps help businesses sell surplus food while offering consumers quality items at lower prices. Too Good To Go dominates major cities across North America and Europe, but similar apps struggle with user retention in smaller communities with fewer participating merchants.
LastCall is a conceptual mobile application designed to bridge this gap by enhancing user retention and engagement in areas with limited food-saving options. Unlike one-size-fits-all solutions, LastCall offers a localized approach, adapting its features and incentives based on community size, merchant availability, and demographic trends.
<aside> 💡 Key Differentiator Many food-saving apps struggle to maintain engagement in areas with fewer partner businesses. LastCall personalizes the experience, ensuring food-saving remains accessible and sustainable, regardless of community size.
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The website for MERDE Magazine was designed and developed to reflect the publication’s subversive approach to fashion. As a platform that challenges industry norms, MERDE celebrates the unapologetic and avant-garde, amplifying voices that disrupt the status quo. The site was created to showcase emerging designers and innovative artists while capturing the raw, unfiltered realities of fashion. Through its design, the website enhances reader engagement and encourages visitors to explore, question, and embrace individuality in the ever-evolving world of style.
A complete website design and development project for Royal Rugs NYC, a high-end rug retailer specializing in luxury and custom rugs. The goal was to create an elegant, user-friendly digital presence that reflects the brand’s craftsmanship and heritage while making it easy for customers to browse collections and connect with the business.
This project focuses on the redesign of Ithaca's Annual Apple Harvest Festival website, emphasizing a user-centered design approach. It incorporates insights gathered from user interviews and testing to create an intuitive experience. The end result is a mobile-responsive static website developed using HTML, CSS, and JavaScript. It is currently hosted on GitHub.
I engage in a variety of diverse projects, with a focus on creating brand identities that truly connect with target audiences. My expertise includes logo design, typography, color palettes, and comprehensive visual strategies that enhance brand recognition and engagement.
Find more examples of my visual work below, or my Dribbble portfolio.
